Post Tagged with: "Television"

Explicity Implicit ‘Skins’

Explicity Implicit ‘Skins’

‘If you look for it, I’ve got a sneaking suspicion… [advertising] actually is all around’- Love Actually, 2003

And to rephrase that quote, ‘I’ve got a suspicion… that advertising actually is all around and sneaky.’ Yes, advertising is a sly, sly business- and all around us. It’s easy to recognize explicit advertising/promotions- the TV commercial, the outdoor billboard, the print ad- that give consumers a clear call to action to buy a product/service. But it’s a little harder to recognize advertising/promotions that rely on implicit messaging- your favorite celebrity ‘candidly’ photographed wearing a popular brand of jeans or a Mac being used by the ‘cool kid’ in a movie- the advertising message is implied- buy these jeans and look like this celebrity, buy this computer and you’ll be cool- but not directly expressed.

Creative Musings

Creative Musings

Inside Xtranormal’s Budding Do-It-Yourself Movie Empire:

‘Xtranormal puts simple tools at the disposal of regular people. Choose from a selection of several dozen characters. Enter text (profane or otherwise) for your characters (bears or otherwise) to act out. Set your camera angle. Sprinkle in sound effects. Presto! You have your own mini-movie, ready for its online premiere… the company’s original goal was to produce an application to give film studios a storyboarding tool during preproduction. Hollywood loved the idea, but the animation and controls were too basic. Not true for the do-it-yourself crowd… revenue now comes from selling special characters and sets to users. While the company has yet to make a profit, [Xtranormal] anticipates getting into the black during the first half of 2011. With plans to go mobile and allow for collaboration over social networks, the challenge for [Xtranorma] will be to keep things simple while giving Joe Public more options to unleash his inner Tarantino.’