Post Tagged with: "technology"

Plus 1

Plus 1

As I previously mentioned, I’m without my #1 plus one for the next few months. But thanks to the beauty of something called the Internet and Skype, we can still see each other every day via our computer screens.

And we’ve talked about watching our favorite TV show, Breaking Bad, separately and then discussing it later when we talk.

Which got me thinking about Google+ and its ‘Hangout’ feature…

Kinect Me

Kinect Me

I’m fascinated by Kinect. And since I blog mostly about the world of television and advertising, I’m particularly fascinated by the new XBox Live. XBox Live allows Kinect users to control their television/movie viewing experience with gestures and voice.

Pin Me

Pin Me

Apologies for the prolonged absence. I’ve been chewing on a thought for some time, but it never seemed ‘quite ready.’ And the more I thought about it, the more erudite I thought I had to be in this post since I had been gone so long. But fear not, I decided that was silly so you’re just going to be privy to this random thought that’s been swirling around in my head.

L(en)OV(E)

L(en)OV(E)

I did it. I broke down and bought a new computer. You may remember that I was trying to hold out until my 5 year reunion at Wake Forest to upgrade my PC, but I cracked.

In the past 6 months, my sweet, free [read between the lines: included in tuition] WFU laptop started to show it’s age. First, it caught on fire. Silly exposed wires in my power cord. No problem, right? I just turned it off for an hour or so, bandaged the power cord with some duct tape, and turned it back on. Just like new. And then we started having to turn the TV up louder because of the helicopter type noise it would admit. TV on volume 35? No worries, we don’t have to hear in later years. Burns on my thighs from a broken fan? Eh… at least it gave my pale winter skin some color. But when the laptop refused to stay on for more than an hour at a time, (bless its little heart, it was doing the best it could) I knew it was finally time to give in and buy a new laptop.

This Must Be Purgatory

This Must Be Purgatory

As I sit here waiting on yet another delayed flight, I imagine this is similar to what purgatory must feel like. Endless waiting. No answers to your questions. A room filled with crying babies and self-important businessmen. Mostly bad, overpriced food. And a crappy Wi-Fi connection. Yep, this may just be purgatory.

Our flight is delayed due to mechanical issues- the plane hasn’t even made its first flight of the day yet (its late-afternoon now). Needless to say, we’re going to be waiting for quite some time considering the backup from this morning. And when I start to think about who could solve this problem, I’m at a loss. The poor counter agent doesn’t have much power- he may be able to rebook people on different flights, but if other flights are sold out, there isn’t much he can do to help. Special services can’t offer much help- they can’t fix the plane…or the weather or a late flight attendant or about 99% of the reasons why a flight may be late. Airport officials can’t change the weather or predict when a plane will break down—shoot, even pilots themselves don’t have control over most delayed planes. So like I said, airport waiting must be purgatory- endless waiting with little answers and little hope for help.

What to do? In the majority of incidents, the airline/airport can’t really do that much about a delayed flight- and passengers just have to begrudgingly wait it out… or are these instances largely missed opportunities for the airline, airport, or brands in the airport to make that wait time a more enjoyable experience? Seems to me like a perfect opportunity to convert the waiting, often unpleasant customers into brand advocates: by providing waiting customers with something to make their wait time more enjoyable than if they were waiting with any other airline or at any other airport. I think there is always the chance for a brand to gain/retain loyal customers and create brand advocates- even during a not so pleasant time.