Post Tagged with: "targeting"

Reddit, The Ultimate Focus Group?

Reddit, The Ultimate Focus Group?

For a community so anti-advertising, are they the ones being duped by smart brands?

Chicken Or The Egg: Targeting vs. Customization

Chicken Or The Egg: Targeting vs. Customization

What’s stronger- our love of personalized products, or our hatred of data collection? And can we have one without the other?

Mind The Gap: Why Advertising On The MetroCard Is A Bright Idea

Mind The Gap: Why Advertising On The MetroCard Is A Bright Idea

For the first time, the NYC MetroCards offer advertising on both the front and back of the card- why it could be beneficial for the MTA, brands, riders, and even the environment.