Post Tagged with: "Social media"

Can you do the Cann Cann?

Can you do the Cann Cann?

Contest #2: From now through December 31, send a tweet with the hashtag #mccann2011 and describe what you think the most important trend in advertising will be in 2011. The author of the most insightful #mccann2011 tweet will win lunch with Mark Fallows, McCann NY’s Director of Creative Technology, and Alessandra Lariu, McCann NY’s Digital Group Creative Director.

Never one to shy away from a challenge, (or lets be honest, the opportunity for a free lunch) I thought I’d put my thinking cap on and try to win this bad boy.

So here goes- my prediction for the most important trend in advertising in 2011:

Increased personalization, made possible by continued innovations in research- which are enabled by advances in technology.

Twitterific

Twitterific

I have a bit of an odd relationship with technology. On one hand, I’m quite the laggard. Oh I’m geeked out by the latest and greatest, but I’ll never own the newest and greatest gadget (my current computer is going on it’s 5th year). And on the other hand, I’m completely fascinated by technology, and couldn’t be a bigger tech-evangelist WHEN it comes to seeing how the intersection of the traditional/’old school’ and technology helps to move various industries forward. (Recent examples I’m just blown away by: Art more readily available to everyone via the iPad, professors using twitter in classroom discussion to enhance the learning experience, and Animal Planet’s charity drive with donations directly linked to program viewership). I guess you could say I’m not going to be impressed by technology just for technology’s sake– it’s gotta be cool and beneficial for me to be really interested.