Post Tagged with: "Social media"

Oscar Worthy

Oscar Worthy

And the Oscar goes to…

The Ratings!

My predictions for the 2011 Academy Awards: Ratings will increase at least 10%, driven by an increase in young viewers (P18-49).

"Sorry, I’m Not on Facebook"

"Sorry, I’m Not on Facebook"

‘Sorry, I’m Not on Facebook: The Reality Show’

Yes, online social networking platforms can be very powerful tools- but stepping outside of the ‘I love social media bubble’, we can’t forget that relationships exist offline, and it’s what happens both on and offline that create the entire social/political/business/advertising/etc conversation. ‘Social media’ is just one piece of the pie, as is bumping into someone on the street- and every interaction that we have, both on and offline, defines the complete conversation.

Sensational Superbowl: Groupon Gets Offensive

Sensational Superbowl: Groupon Gets Offensive

The Superbowl this year was a bit… sensational. And by the Superbowl I mean everything surrounding the football game, not the football game itself. (That part I could honestly care less about) Christina Aguilera kicked things off with a bang by forgetting the lyrics to our national anthem, I made some out-of-this-world-slap-your-mama good nutella cupcakes, and oh… Groupon got offensive.

A New Type of Street Team

A New Type of Street Team

Social media makes it extremely easy for a brand to identify their most loyal and dedicated fans- so why not ask these fans, who are already talking about your brand just because they love it , to help you out with promotions/advertising?

Creative Musings

Creative Musings

Inside Xtranormal’s Budding Do-It-Yourself Movie Empire:

‘Xtranormal puts simple tools at the disposal of regular people. Choose from a selection of several dozen characters. Enter text (profane or otherwise) for your characters (bears or otherwise) to act out. Set your camera angle. Sprinkle in sound effects. Presto! You have your own mini-movie, ready for its online premiere… the company’s original goal was to produce an application to give film studios a storyboarding tool during preproduction. Hollywood loved the idea, but the animation and controls were too basic. Not true for the do-it-yourself crowd… revenue now comes from selling special characters and sets to users. While the company has yet to make a profit, [Xtranormal] anticipates getting into the black during the first half of 2011. With plans to go mobile and allow for collaboration over social networks, the challenge for [Xtranorma] will be to keep things simple while giving Joe Public more options to unleash his inner Tarantino.’