Post Tagged with: "Oscars"

#RTM

#RTM

Why most ‘real-time’ marketing didn’t resonate during the Oscars.

The Dictator

The Dictator

By this time, you’ve most likely seen the clip of ‘The Dictator’ spilling fake ashes on Ryan Seacrest…

Learning From A Splendid Failure

Learning From A Splendid Failure

The 2011 Oscars: Let’s call them a splendid failure for 2 reasons:

1. I didn’t even get to watch the show! I was away for a conference and the hotel’s cable was out… when I called to express my dismay at missing my favorite awards show, the concierge apologized for the hotel’s ‘incompetent cable.’ At least I got a little laugh out of the situation. Thank goodness for the Internet…

2. And the ratings? Not quite as ‘Oscar worthy’ as I predicted. Instead of seeing an increase in ratings, the ratings for the 2011 show fell 10% from the 2010 awards show.