Not mine, but I loved the sentiment in the article, “What Does ‘Communiting’ Mean,” from will.i.am in Ad Age. While I don’t agree with 100% of his thoughts- I think there is still very much a place for traditional advertising like the 30 second TV spot- I like his vein of thinking about creating conversations with consumers. True, his ideas aren’t particularly novel, but I like the simple way in which he communicates his ideas.
Post Tagged with: "Advertising Age"
Remember that game Connect Four? Sure you do- it’s about as simple as it sounds: connect four checkers in a row. Or I used to think the game was simple until I played it a few weeks ago with a friend. Let’s just say I got smoked. Completely smoked.
Why did I get stomped? Turns out Connect Four isn’t quite as ‘simple’ as it looks- when you play the game as an adult there’s actual strategy involved. While I was laser-focused on connecting the four checkers in just one (and the most obvious) way–a horizontal line– my friend was connecting the checkers horizontally, vertically, and diagonally. And embarrassingly, it took me quite a while to figure out that this was why he kept winning- because he was looking for the not so obvious connections and playing multiple moves ahead.
So taking a cue from Connect Four- let’s connect another group of four: Ad Age, Twitter, Deeplocal, and JustAllie.