Archive for category: Observations

Get Wild.

The Nat Geo promo for the ‘Wild Justice’ series premiere on Sunday, November 28 at 9p urges viewers to ‘pledge’ to watch the premiere on DVR and instead watch football live— watch by clicking link below:

http://www.facebook.com/#!/video/video.php?v=473840554029

One man in the promo sums up the idea to premiere ‘Wild Justice’ during Sunday night football (and from the viewers’ point of view- to actually point out that these men are going to be watching football, not trying out a new series on Nat Geo) quite well: ‘ Terrible idea.’

Or is it?

Blurring the Lines

Blurring the Lines

Well done, FOX, well done.

From the article, “Fox to Use Hulu Inventory for Advertiser ‘Make-Goods'” in the November 23 issue of AdAge MediaWorks:

‘Fox has secured agreements with about a dozen advertisers to supply them with inventory from online-video site Hulu to make up for ratings shortfalls on its broadcast network, according to the News Corp. network’s top ad-sales executive. The move is the latest signal that marketers are growing more comfortable with the idea that consumers who watch TV via the web are comparable to a more traditional TV audience.’

(Read the entire article here)

Simply put, an impression is an impression and a viewer is a viewer. I couldn’t agree more with FOX’s strategy of all of its available assets to meet an advertiser’s guaranteed delivery– except maybe to make it a part of the initial sell rather than as an option in a make-good situation. Just think for a minute– how do you consume media? How many of us just watch TV? Or just use the Internet? Or just use our phones? Or ‘just use’ one media vehicle for that matter? I’m going to make a wild assumption here (and please correct me if I’m wrong)– not many of us ‘just use’ one thing anymore to consume media. Now it’s more of a question of what we’re not using to consume media. Our ever increasing connectivity to media across an ever increasing number of platforms gives advertisers so many more ways in which to reach us– it almost seems foolish for an advertiser not to have simultaneous campaigns running across multiple platforms. Why not reach your audience in every way they consume media?

What I’ve Learned from ‘Dancing With the Stars…’

… And how I think it’s applicable to advertising.

Love her or hate her, Bristol Palin is a force to be reckoned with on Dancing With the Stars. She’s managed to stay on the show while much better dancers have been sent home, and the tabloids/entertainment tv only seem to be able to talk about her and Jennifer Grey. She’s become the ‘face’ of Dancing With the Stars.

Why? Don’t a lot of people hate her/her association with extreme tea-party politics/her family?

Yes, but for as many people who dislike her/her family’s politics, that many people also love her. She’s a polarizing figure, and that polarization has created an extremely loyal fan base. And the fan base, not the dancing, is the most important aspect to the show- because its the votes that will get you through to the next round. The strongest evidence to this fact? Brandy, arguably one of the best dancers on the show, was sent home last week. Brandy may have been the better dancer, but there was no real reason to love or hate her- so no real reason to become emotionally connected to her and vote for her.

Lesson learned: Extremity and polarization aren’t necessarily bad things. True, you may not please the masses, but the people you do please sure do love you. They’re emotionally connected to you or your brand and become your biggest advocates. (Bristol’s voters)