… And how I think it’s applicable to advertising.
Love her or hate her, Bristol Palin is a force to be reckoned with on Dancing With the Stars. She’s managed to stay on the show while much better dancers have been sent home, and the tabloids/entertainment tv only seem to be able to talk about her and Jennifer Grey. She’s become the ‘face’ of Dancing With the Stars.
Why? Don’t a lot of people hate her/her association with extreme tea-party politics/her family?
Yes, but for as many people who dislike her/her family’s politics, that many people also love her. She’s a polarizing figure, and that polarization has created an extremely loyal fan base. And the fan base, not the dancing, is the most important aspect to the show- because its the votes that will get you through to the next round. The strongest evidence to this fact? Brandy, arguably one of the best dancers on the show, was sent home last week. Brandy may have been the better dancer, but there was no real reason to love or hate her- so no real reason to become emotionally connected to her and vote for her.
Lesson learned: Extremity and polarization aren’t necessarily bad things. True, you may not please the masses, but the people you do please sure do love you. They’re emotionally connected to you or your brand and become your biggest advocates. (Bristol’s voters)