Why a killer insight isn’t universally applicable.
Archive for category: Marketing/Advertising
Facebook as the new Time Warner, Netflix, and Amazon Prime.
I’ve been trying to wrap my head around the new ‘People Talking About Metric’ Facebook introduced last week. What does the new metric mean for brands? First, take a look at the top 50 brands measured by fan count (via Famecount). I ‘reranked’ the brands to show their new rank based on the ‘People Talking About’ metric.
So this happened…
Imagine my surprise when I get this email earlier in the week:
My agency, Cake, has been hired by Yahoo to help them produce content for their advertising channel during Ad Week, http://advertising.yahoo.com/
One of the content features we’ve created during Ad Week is session recaps from industry influencers (meaning you!). We’re looking for key take aways from top opinion leaders in the industry for any panel you plan to attend during ad week.
The process is pretty simple, if you’d like to participate then let us know which session/panel you’d like to cover…