Archive for category: AWSC

The Power of Positioning

I watched takethislollipop.com, screamed, and almost cried. I watched Intel’s Museum of Me and smiled from ear to ear.

Creativity Isn’t New

Creativity Isn’t New

I’m a sucker for all things shiny.

You might as well liken me to a raccoon when I see something that glitters. The more that sparkles in jewelry, furniture, clothing, (ahem) LIFE — the better.

In advertising, my eye often lands on the ‘shiny’ new ways of advertising made possible by sophisticated and/or emerging technologies. And there are some pretty amazing companies/agencies/creative people who are making some really shiny advertisements.

Everything in the Kitchen Sink

Everything in the Kitchen Sink

Hi my name is Allie and I’m a coffee mug thief. Or, as one friend so kindly put it, a coffee mug slut. Yep, a coffee mug slut. You see, every morning at work I’d go to the communal kitchen, pick a mug from the cupboard/sink, (wash it out!) and pour myself some coffee. I’d then rinse & return the mug to the kitchen at the end of each day and be on my merry way. Repeat said cycle daily for the past 2 years… until earlier this week… when the office manager sent out an office wide email (100+ people!) asking the person who stole the ‘M&M mug’ to return it to its rightful owner.

A puzzled introduction

A puzzled introduction

Just in case you missed it… my first piece for Advertising Week! Shameless I know, but I was just too excited not to share!

About Advertising Week:
Advertising Week is the world’s premiere annual gathering of marketing and communications leaders. With more than 200 distinct events, The Week is a hybrid of thought leadership seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies. Spawned from creative roots in 2004, Advertising Week now draws from the client, media and broader cultural communities with a laser focus on key business drivers which shape and influence the global industry.

Measured by breath, scope and impact, Advertising Week transcends standard industry conferences and The Week moves the needle on key industry challenges like talent and diversity via GeneratioNext and Advertising Futures.