#3percentsb

Observations February 1, 2015 2:16 pm

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It’s Super Bowl Sunday, which means two things: I’ll be eating buffalo chicken dip and watching the ads. (Game, what game?) This year, I’m joining The 3% Conference for a tweetup. Follow my thoughts about this year’s ads @nyc_allie.

I haven’t watched all of the ads yet, but from what I have seen, dads are trending (Toyota, Nissan, Dove Men+Care), as are feelings of empowerment and acceptance (Always, Coca-Cola, Toyota). I know I dislike the Bud Light #upforwhatever campaign the more I see of it– true, they’ve nailed their frat-guy-party-hard target, but c’mon, show a little more respect for women, and I’m curious how much Skittles had to pay Marshawn Lynch to get him to talk.

One thing I’m interested to watch out for is the treatment of women in the ads– especially surrounded by women creatives. Something I’ve been thinking about lately is the stereotypical portrayal of women (especially moms) in ads, and the responsibility of female creatives working on those ads to help shift perception.

Excited to add to these thoughts tonight, see you there!

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