Blue Apron For Dinner Parties?

Observations January 31, 2015 2:13 pm


Does this exist? If not, can someone make it? We started using Blue Apron a few weeks ago, and I am head over heels in love with it. I initially sold the idea through to my fiancée as a cost-saving measure, arguing that we’d waste less food and spend less on groceries. The verdict’s still out if this is actually true, but there is a growing list of other benefits from Blue Apron:

1. No more meal planning. I love you Pinterest, but you’ve created such analysis paralysis that meal planning was taking at least 3 hours every week. Every Sunday, I’d spend hours parked on my couch trying to find “perfect” meal ideas– easy, healthy, and different. Each week I’d go further down the Pinterest rabbit hole… and I’d often get so overwhelmed I would just end up buying the same chicken, sweet potatoes, and brussels sprouts week after week. Blue Apron completely eliminates this step; you’re given six options, from which you pick three meals for the week. So much more efficient.

2. Less time in the grocery store. Blue Apron doesn’t eliminate the need to go to the grocery store completely– we still have to go to buy things for breakfast/lunch, but this takes much less time. And in NYC, where grocery shopping is a competitive sport, this is huge.

3. Less prep time and clean up. If ordering Seamless Web is ultra convenient, and making a homemade meal from scratch is the least convenient, then Blue Apron falls in the middle. You still have to prep the food and actually cook, but it takes much less time because everything is neatly prepackaged and labeled. For some reason, this makes a huge difference and I find that it’s easier to clean up as I cook, and there’s less of a mess at the end of the night. Blue Apron meals also don’t require several pots and pans, and seem to be relatively contained. This is also a huge help.

So with this in mind, I find myself parked on the couch, with about 20 different tabs open, agonizing what I’m going to make for Supper Club tonight. Cue a Blue Apron for bigger dinner parties. We’ve tried Kitchit before, and while we love it, it’s a little on the pricy side for a casual Saturday get together. Blue Apron does offer a family plan, but it’s not easy to switch between the 2 person plan and 4 person plan. Competitor Plated does offer a six person option, but again, it’s offered as a weekly subscription, not a one-time order.

Of course, it wouldn’t be as easy to offer a dinner party meal service– you can’t count on regular customers like a weekly meal service, which is why it makes sense as an additional service from someone like Blue Apron, Plated, or Hello Fresh. Same meal options as what’s on the menu that week, but with the ability to choose additional servings. Because planning a dinner party shouldn’t be this difficult.

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