When I was in middle school, it was a big deal to carry around your gym clothes in the drawstring GAP bag. Girls would carry those things until the blue from the bag bled all over their hands. Maybe it was because I grew up in a really small, sleepy Southern town, but it was a big deal to hold that status symbol and show everyone that you shopped at the GAP.
15 years later, and Lululemon shopping bags have upstaged the drawstring GAP bag (do they even make those anymore??) Or at least it seems like you can’t walk down the street in NYC without seeing at least 5 girls carrying one. And I’m admittedly guilty of carrying one, too- they’re the perfect size for a lunch bag.
Whatever the reason girls carry them- convenience or status- it’s a great marketing tool for Lululemon. Increased visibility for the brand, positive association by being on the arm of every well-heeled New Yorker, and a great way to demonstrate how Lululemon is eco-friendly by giving customers reusable bags instead of paper shopping bags.
But practical brand benefits aside…. it’s still a pretty hilarious phenomenon to sit on a bench and count the Lulu bags that pass me. Trust me, you’ll be entertained people and bag watching for hours.