Confused Branding?

Observations June 12, 2012 8:15 am

Anyone else see the confused branding in the picture?

I see this sign every day on my walk home from work, and it just cracks me up every time- it’s for a Mexican restaurant in the East Village, so I’m probably missing the hipster joke of repurposing an old sign, but what is ‘Hecho En Dumbo‘ trying to sell me??

ICECREAM OR TACOS??? MAKE UP YOUR MIND!

Hilarious, yes, but an important reminder about branding and the importance of unified messaging.

  • Zwattyj

    Interesting. Can we ask where this is?

    • Anonymous

      Hi! It’s a little Mexican restaurant in New York’s East Village- http://www.hechoendumbo.com/. Never been but it’s supposed to be great!