The Power of Words

Observations March 26, 2012 8:27 am

Originally made in 1939 as British WWII propaganda, but never distributed, the ‘Keep Calm and Carry On’ poster was never seen by the public until the year 2000.

The poster collected dust for over 60 years before a bookshop owner discovered it tucked away in a forgotten old book.  His wife hung the poster in the shop, and… the rest is history.

Now ‘Keep Calm and Carry On’ posters, pillows, mugs (really anything printable) are available- and recognizable- worldwide.

What an amazing story that speaks to the power of words- simple, concise, relatable words can transcend a particular time or event.  Words can speak across generations and across cultures.  Even forgotten words, like ‘Keep Calm and Carry On’– if the message behind the words are strong enough on their own, without marketing and hoopla, they can have a major impact (even 60+ years later) with just a little dusting off.

Something to keep in mind for today’s copywriters!

Watch the enchanting video about the history behind ‘Keep Calm and Carry On’:



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