Yahoo!

Marketing/Advertising October 7, 2011 9:34 am

Imagine my surprise when I get this email earlier in the week:

My agency, Cake, has been hired by Yahoo to help them produce content for their advertising channel during Ad Week,  http://advertising.yahoo.com/

One of the content features we’ve created during Ad Week is session recaps from industry influencers (meaning you!). We’re looking for key take aways from top opinion leaders in the industry for any panel you plan to attend during ad week.

The process is pretty simple, if you’d like to participate then let us know which session/panel you’d like to cover…

Needless to say, I jumped at the opportunity and was more than happy to participate.  I decided to cover the panel ‘Is Buzz-Worthy Always Business-Worthy,’ a session about the the complex relationship between the advertising world and the start-up world.

So without further ado, here’s the link to my recap on Yahoo! Advertising (just click on image!)

Thanks, Yahoo! So incredibly flattered to be chosen as one of the contributing members!

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