I went card shopping today, and after spending close to an hour finding the 4 perfect cards I needed, I proceeded to the cashier. While she rang up my total (and I mentally prepared myself for the astronomical price-tag), I asked if the store sold stamps.
I got a quizzical ‘huh’ face in response. Stamps? In a greeting card store? Nope.
Since I had already spent the majority of my lunch time break picking out the cards, I didn’t have time to trek it to the post office today. Meaning I’ll have to schlep it to the post office tomorrow, or Wednesday, or Thursday… or whenever I can squeeze in the time.
Enter today’s random thought- what if greeting card stores automatically asked you if you wanted to include a stamp with your purchase!
And taking it one step further- what if greeting card stores had a cute little writing area set aside in the store, outfitted with fun pens and other writing accessories, and completed with mailbox- so you could buy your card, stamp it, write it, and send it all at one time and in one place!
Greeting card stores already differentiate themselves based on the looks/quality of the cards, why not differentiate on the quality of the service? Adding the convenience factor of a built-in writing/mailing station could definitely become a unique selling point for a store.
Greeting cards are expensive, and since they are a luxury and not a necessity, giving buyers another reason to choose your store- the easier, seamless purchase experience- seems like a no-brainer.
Because I don’t know about you, but anything that makes my life easier is a win in my book.