Advertising Week!

Life,Marketing/Advertising September 28, 2011 8:23 pm

Advertising Week is finally here!

Besides finally getting to meet the other members of the Advertising Week Social Club, there are about a gazillion amazing events to choose from! And since I can’t exactly take a vacation from work for the entire week like I want to, here’s my pared down schedule- if you’ll be at any of the events be sure to say hi!

Monday, October 3:

9:00-11:00 ARF Advances in Neuromarketing Forum: Neurostandards Collaboration Project

11:30- 12:15 The Space in Between: The Future of Analytics

1:00-1:45 Bravo’s Got Mind Reading Down to a Science

2:00-2:45 Putting It All Together: Collaboration in the Digital Age

Yep, total research nerd day. And yes, I’m attending not one but two panels on neuromarketing.

Tuesday, October 4:

7:45-9:30 AWNY Media Insights Breakfast: Social, Local and Mobile- Igniting Innovation (eesh I’m normally I’m just waking up at 7:45! but this panel is moderated by Stuart Elliott, so that’s reason alone to get out of bed)

10:00-10:45 Today’s Marketing Reality: What’s Old is New, What’s Small is Big <and be in two places at once and also attend> 10:30-11:15 MMA Connected Leaders Forum

12:00-12:45 Solving the Cross-Platform Measurement Mystery

1:00-1:45 Making Measurement Make Sense

2:00-2:45 Playing the Symphony of Screens or Creating Cacophony <once again be in two places at once> 2:00-5:00 An Uncommon Sense of the Consumer

Tuesday’s all about the different screens that compete with the TV box- how is everything connected and what does it mean???

Wednesday, October 5:

10:00-10:45 Is Buzz-Worthy Always Business-Worthy?

12:00-12:45 Putting It All Together: Collaboration in the Digital Age

1:30-2:15 The Ad Effectiveness X-Factor

4:00-6:00 Brands as Content/Content As Brands

WE INTERRUPT THIS ADVERTISING WEEK FOR AN IMPORTANT MESSAGE: Now’s the time when I turn off my advertiser/research cap and head to General Assembly for Startl’s Digital Learning Series Demos & Discussions. A super awesome start-up is presenting tonight (Schoolbinder) and I don’t want to miss it! 🙂

9:00 TV ON THE RADIO CONCERT. <a perk of blogging for Advertising Week– just one of the fun after-hour events I get to attend!>

Thursday, October 6:

9:00-11:00 Phoenix Rising: Technology Advances Transform Foundational Media

11:00-11:45 Women and Marketing <fun fact: Soleil Moon Frye aka Punky Brewster is on the panel!>

12:00-12:45 Will You Still ‘Like’ Me in the Morning? Measuring the True Value of a Facebook Fan

Thursday is a mixed-grab bag of a day- just trying to get every little goodie out of Advertising Week!

Will I see you at Advertising Week?  If you can’t make it in person, don’t worry– I’ll be covering some of the sessions for the twice daily Advertising Week newsletter (as will the other Advertising Week Social club members!), so you can follow along there!

  • stacy

    would you be interested in contributing an ad week panel recap for Yahoo? Email me if you’re interested: stacyf@cakegroup.com
    Here’s a recent session recap a contributor did for us: http://yhoo.it/nvwmF4